Frankie and Benny’s
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McDonald’s
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Conservative colours, red is an appetizing
colour, green is a healthy
colour. The combination makes for a fancy eating place, The font is more
traditional looking to promote that it’s a bit classy and the food is cared for
Logo blends into environment, brands immediately ruin the classy look
of anything but a good middle ground shows availability to everyone
Individual menus
Waiters, combined with the menus it shows that the customer is
important and deserves service.
Different types of tables and walls for privacy
Each building is built with a high level of refinery, for a more
intimate and quiet atmosphere, these types of restaurants are for more
important occasions not just because of the price.
Like a dining area, very fancy, you go there for hour-long meals with
starters and whatnot, not just a coffee.
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Bright colours, yellow and red attracts the eye, looks very friendly,
like a cartoon. Is appetizing
Bold logo on everything. You know everything with that logo is going
to be consistent with the quality of everything else, nobody feels scared to
eat a new item on the menu. Large part of the company is focused on
advertising. Their website has price tags plastered everywhere
One large menu above ordering counter
No waiters, The customers must go to order the food themselves,
service is quick and there is no waiting around. Most McDonalds feature a
drive thru.
Little variation of eating area furniture, there is no reserving of
tables, you pick a seat and eat, no tier of quality
Designed to be built anywhere, very shipping crate type construction.
Like a vending machine, you get your food and your done, no
formalities. Little human contact. Very express.
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Comparing competitive restaurants in the USA to understand what the companies feel is important to be successful. McDonalds is marketing towards the busy people of America with their fast service
Frankie and Benny's is more interested in attracting the family eating traditions of America. Or something like that.
